Seemingly everything Rihanna does makes news on an almost-daily basis - including her on-again, off-again relationship with Brown, her allegedly abusive boyfriend. 27, sparking Internet speculation that she was doing a Chanel campaign, as she left the shoot wearing a Chanel necklace. “And that’s a #wrap on my shoot for my new #topsecret ad campaign!!!” the singer tweeted Jan. Mert Alas and Marcus Piggott have shot the campaign for the fall and holiday collections. While Demsey declined to discuss sales projections, industry sources estimated that the complete lineup could do $15 million at retail globally. The world follows her look - how she wears her hair, her nails, her clothing, how she styles herself.” This is really the convergence of pop culture, fast fashion, and iconic style and makeup,” he said, adding that he had been closely following the singer - with an eye to a potential deal - since she released her first single in 2005. Each one has its own vibe, look, special makeup packaging and flavor. These four collections are like four tracks on a Rihanna compilation. “This is a true, organic collaboration based on mutual admiration and respect. (“She likes to wear two pairs at a time,” said Jennifer Balbier, MAC’s senior vice president of global product development, in an aside.) Holiday will bring another 10 items, including nail polish, a makeup bag and additional lipsticks.ĭemsey stressed that the collections did not involve Rihanna slapping her name on generic product. Fall’s 16 sku’s include four lipsticks, a deeply pigmented Lipglass version of RiRi Woo, two multishade eye shadow palettes and false lashes.
The summer collection also includes two additional lipsticks, a Lustre Drops shade and a powder blush duo. The signature piece of the lineup, RiRi Woo, will be sold with all four collections. A third will land in brick-and-mortar stores for fall, and there will be an on-counter holiday collection. RiRi Woo will be sold at the Rihanna concerts and online, and a summer collection will follow, which will also be sold online. Her name will appear on the packaging, and her signature will be embossed on the RiRi Woo lipstick case and on the bullets of the summer lipsticks, as well as several of the fall and holiday pieces.
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In another first, MAC is calling Rihanna, who turns 25 years old today, a “creative partner” rather than a collaborator. The four collections, to be known as RiRi MAC, will break throughout 2013, and current plans call for 31 stockkeeping units. “This relationship with Rihanna is a long-term one that involves the development of four distinct color initiatives.” “We always say that MAC likes to go on a date but doesn’t really want to go into a relationship,” said John Demsey, group president of the Estée Lauder Cos. I think it helps people to understand me or my mood, my story.”Īlthough MAC has collaborated with myriad brands and celebrities in the past, this is the first time the brand has worked with a famous person for more than just a one-off project. My makeup looks, my fashion looks…they help me to express myself as an artist. Music happens to be the first thing that I gravitated to, and now music opens doors to just so many different opportunities, and they all tie in. “Being creative is something that I love, so I can put that into different outlets. Rihanna argues that creating makeup is no different from making songs - or clothing, for that matter. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”
“Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. “When you think of makeup, the brand that pops into your mind - for something legit - is MAC,” said the singer, who was dressed in a black, strappy, curve-hugging dress of her own design and matching Manolo Blahnik heels during an exclusive interview with WWD. Its release will coincide with Rihanna’s Diamonds Tour concerts on May 4 and 5 at the Barclays Center in Brooklyn, where MAC will open a pop-up shop on the first night to showcase the line. The first product to launch will be RiRi Woo, a lipstick inspired by her favorite MAC red, Ruby Woo.
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